5427522026-06-135427522026-06-132026-06-13iso4217:INRxbrli:pure542752Affle 3i LimitedAFFLENOTLISTEDINE00WC01027NewAcquisition (including agreement to acquire)false2026-06-1221:35:002026-06-13Affle MEA FZ-LLCStep Down SubsidiaryAdColony Assets (asset purchase from Digital Turbine, Inc.) - on a slump sale basis without any customer contracts.000falsefalsetrueMobile Advertising TechnologyThis Investment is strategic for Affle’s consumer platform business. The strategic Assets acquired have AdColony SDKs (Software Development Kit) for iOS and Android integrated with the publisher ecosystem, leading to an increased number of consumer touchpoints across the integrated consumer journey. This will improve the audience intelligence of the Company’s Consumer Platform and drive conversions for Advertisers. Further, AdColony is a well-recognised brand name with long-standing relationships / goodwill which can help penetrate the developed markets more effectively.NAfalse7 Business DaysCash447400000Fixed Consideration of USD 4.70 million to be paid as upfront cash.00AdColony is an ad monetisation platform that connects mobile publishers and advertisers. The strategic Assets acquired will include AdColony SDK for iOS and Android, tech platform, existing integration with in-app publishers and mediation platforms, the brand name, domain and the goodwill exclusively related to Assets. AMEA has worldwide rights to use these Assets. Date of Incorporation: Not Applicable as it is an asset purchase History of last 3 years turnover: Not Applicable as it is an asset purchase Country in which the acquired entity has presence: Not Applicable as it is an asset purchaseNot Applicable as it is an asset purchaseLatest financial Parameters are not applicable as it is an asset purchase